Raise a Glass to Goin' Fast

Your Bartenders Need You

Raise a Glass to Goin' Fast image


raised towards $10,000 goal



We are no longer accepting donations on this campaign, but there are other ways for you to support us today!

Your Bartenders Need You

As bars across the country, decimated by COVID-19, slowly open for business, bartenders are hosting largely empty rooms. Others remain, as they have for months, out of work entirely, unable to pour that victory round when someone takes the checkered flag. Like many, they’re home, wondering where the next dollar will come from. They are us.

NASCAR is back; and we want all of our bartenders back too. Since that can’t happen yet, the USBG Foundation’s Bartender Emergency Assistance Program COVID-19 Relief Campaign is providing grants to help those bartenders in need. As the official vodka of NASCAR and host of the Dixie Vodka 400, Dixie is asking anyone who can to donate today and remember to always tip your bartender!


About Dixie Vodka

Being raised in the South, you learn to say yes ma’am and yes sir, to be kind to your neighbors, and to love the outdoors. Those lessons in Southern hospitality and doing the right thing influence every bottle of vodka we make, from where we source our ingredients to who we partner with, and, at the end of the day, who and what we support with a bit of our earnings from a hard day’s work. Luckily, as we’ve grown, we’ve been blessed to be able to support more and more causes that impact our planet and communities in a positive way. To learn more click HERE.

About the USBG National Charity Foundation

The USBG National Charity Foundation, a 501(c)(3) charitable organization, advances the lifelong stability and well-being of service industry professionals through education and charitable activities. The USBG Foundation accomplishes this mission through programming that focuses on social responsibility, community service, and philanthropy. The USBG Foundation was formed in 2012 to expand the charitable impact of the United States Bartenders’ Guild (USBG) community. You can learn more about the USBG Foundation HERE.

About the Bartender Emergency Assistance Program

The purpose of the Bartender Emergency Assistance Program is to assist those in the bar industry who are in need of assistance as a result of a catastrophic event or an emergency hardship. Fire, weather, medical, national crisis, or a family emergency, the BEAP is here to assist bartenders in their time of need. Our goal is to assist as many qualified industry members as possible each and every year. We are striving to ensure that the BEAP is sustained as a safety net for those in the industry who need it most. Our hope is that you will support us to "help us serve those who serve us.” Learn more HERE.